The PR prospects for BP seem as black as the millions of gallons of oil spewing forth from their damaged and defunct well. This hopeless scenario begs a question: Is there a catastrophe so horrific and reputation damaging that no matter how much PR you do, nothing will help? BP seems to be answering this […]
Category: PR and Advertising
Digging In, Not Digging a Hole: Tips for Getting that First Job
Ah, spring! It’s a time of renewal and restoration filled with flowers, sunny days and budding trees. However, it also can be a time of frustration, apathy and defeatism if you are a senior in college trying to get your first public relations job in this tough recession. Nonetheless, I remain the eternal optimist and […]
Skyway to Hell
I’ve spent the past seven weeks traveling the friendly skies. My weekly jaunts to the West Coast from southern Indiana have put close to 25,000 miles under my seatbelt. As this is a public relations blog, meant to extol the virtues and pitfalls of our profession, it makes sense that I discuss the current state […]
Tiger by the Tail, or the Tale of Tiger?
I have to admit, I was a bit shocked to walk into the office cafeteria and see a sizable group huddled around the television this past week. It was 11 a.m. EST, and I had forgotten about Tiger’s faux news conference. Unbelievable, I know. To be quite frank, I have not seen a group gather […]
Physics and PR
While some PR practitioners may suggest what we do borders on miraculous or mysterious, I offer a more pragmatic viewpoint. Let’s look at Newton’s third law of motion for answers. Newton’s third law of motion states that for every action there is an equal and opposite reaction. I don’t know about you, but I believe […]