GONE VIRAL: A PR NIGHTMARE

You really cannot control them. They are as common as dandelions in the spring. Viral videos have become a game changer in the world of public relations, message management and crisis response. But just because there’s a video, purportedly displaying undeniable evidence, that doesn’t mean you have the full story. We’ve all had clients whose […]

WHAT THE NUMBERS SAY … OR DON’T

WHAT THE NUMBERS SAY … OR DON’T Surveys have room for improvement when it comes to credibility Every day we hear the same thing: Americans believe this, or that, or something in-between. Recently, yet another poll was released suggesting President Obama is considered by many to be one of the worst presidents in history. Really? […]