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Storytelling still works, even in 140 characters

Today, catchphrases, talking points and key messages are more abundant than sand specks in the Sahara. We hear political pundits talking about “staying on message, completing the narrative and not straying from the talking points.” No longer is the Reader’s Digest version of storytelling working well for a majority of the public. Instead, Facebook, Twitter […]

Body Camera

Body Cams: The PR Impact

We’ve all seen footage shot from a dash cam in a police car. Often we see something horrific or informative, but sometimes it’s actually funny. Now we have body cams. If we thought smartphones and portable digital cameras were bringing a whole new experience to our screens, just wait as the number of body cams […]

The Rise of We The Media

“The venerable profession of journalism finds itself at a rare moment in history where, for the first time, its hegemony as gatekeeper of the news is threatened by not just new technology and competitors but, potentially, by the audience it serves.” -Shayne Bowman and Chris Willis from Hypergene, a media consulting and design firm This […]

Summing up Internet Security in Two Words: Ashley Madison

So, you’re married. You want to have a fling, and you know how to use the Internet. Bam! There’s Ashley Madison. According to a variety of sources, there’s a lot of hanky-panky going on out there. Statisticbrain.com says “57% of men said they’ve committed infidelity in a relationship they’ve had.” Gosh, I’d thought it’d be […]