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Jim Parham, PR Chronicle

Communicating about communication
About the Author
He’s pudgy and arrogant; sleep deprived and follows the first rule of public relations: honesty.

When you had that professor in college who waltzed in with a smug look on his/her face suggesting that the “real world” is a little different than the insulated euphoria of college, you probably dismissed him/her and went back to reading the college’s daily rag newspaper.

If you actually looked behind that fat and puffy face, though, you may find someone who has 30 years of experience hiring and firing public relations professionals. That person may also have a degree or two to back up his/her wild assertions.
read more about Jim

Archive for July, 2009

The Need for Newspapers

July 02nd, 2009 | Category: Current Events, PR

media3.gifOur company recently competed to win an opportunity assisting newspapers build readership. We are delighted to get a chance to help.

While there are constantly surfacing reports of print media giants struggling to stay alive, it’s clear there is a definite need for newspapers and we hope they won’t be folding any time soon. And in our state, many small dailies and weeklies are doing pretty well, given the economic turmoil.

Let me try to answer this question: Why do we need newspapers?

Well, let’s see…

1. They spend more money reporting on local events and government than anyone else.
2. They are watchdogs of government, helping to thwart corruption and mismanagement.
3. They give us a chance to read more in-depth about subjects when compared to watching the one minute, 30 second package on TV.
4. Papers give us a chance to editorialize and respond to community happenings.

And of course, there are those ever-popular obits and comic sections.

Now, here’s the really important reason newspapers need to survive, and that’s why it’s in this PR Blog:

Public relations practitioners really need print journalists to cover our legitimate news and myriad clients.

Think about it. Where would we be without print reporters covering our stuff? Sure, online and viral are great. TV is slick with all the visuals and a deeply penetrating laser beam into large viewership. And those broadcast outlets are great for breaking news, too.

But to get real inroads to a very influential, educated and affluent audience, print is essential. What needs to happen now is that newspapers must find affordable, innovative delivery mechanisms to bring customized content to us when we want it…and how we want it.

Seems simple to me.

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