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http://www.theprchronicle.com Communicating about communication Fri, 13 Aug 2010 15:13:17 +0000 http://backend.userland.com/rss092 en During yet another heat advisory, I was contemplating whether to go out or stay in. As luck would have it, I turned on the television for a moment and was greeted with the show “Jerseylicious.” The reality show’s setup is to record a day in the life of a New ... http://www.theprchronicle.com/?p=78 I recently asked our interactive consultants about my online presence. You know, “How am I doing at adapting to the new world of online dialogue?” I didn’t get good grades. Sadly, my style is too formal, my sentence structure too long and I’m bouncing around topically like a thousand super balls ... http://www.theprchronicle.com/?p=77 During the past several weeks, I’ve often been asked what I would’ve done differently for BP’s public relations efforts. Honestly, I would not wish that responsibility upon anyone. It’s a daunting task and the odds are stacked against BP more than any craps table I’ve ever played. But, for the record, here’s ... http://www.theprchronicle.com/?p=76 The PR prospects for BP seem as black as the millions of gallons of oil spewing forth from their damaged and defunct well. This hopeless scenario begs a question: Is there a catastrophe so horrific and reputation damaging that no matter how much PR you do, nothing will help? BP seems to ... http://www.theprchronicle.com/?p=75 Ah, spring! It’s a time of renewal and restoration filled with flowers, sunny days and budding trees. However, it also can be a time of frustration, apathy and defeatism if you are a senior in college trying to get your first public relations job in this tough recession. Nonetheless, I remain ... http://www.theprchronicle.com/?p=74 I’ve spent the past seven weeks traveling the friendly skies. My weekly jaunts to the West Coast from southern Indiana have put close to 25,000 miles under my seatbelt. As this is a public relations blog, meant to extol the virtues and pitfalls of our profession, it makes sense that ... http://www.theprchronicle.com/?p=73 The watchword for 2009 and 2010 seems to be “transparency.” While politicians bicker in Washington on just about everything, one item they should agree on is a desire from the public for more disclosure and open dialogue. This is not a new occurrence. For many decades, the government has been ... http://www.theprchronicle.com/?p=72 I have to admit, I was a bit shocked to walk into the office cafeteria and see a sizable group huddled around the television this past week. It was 11 a.m. EST, and I had forgotten about Tiger’s faux news conference. Unbelievable, I know. To be quite frank, I have not ... http://www.theprchronicle.com/?p=70 While some PR practitioners may suggest what we do borders on miraculous or mysterious, I offer a more pragmatic viewpoint. Let’s look at Newton’s third law of motion for answers. Newton’s third law of motion states that for every action there is an equal and opposite reaction. I don’t know about ... http://www.theprchronicle.com/?p=69 One of the toughest things to do well in public relations is to write a relevant, compelling and concise news release. Why—because much of what we’re asked to write about is not news, or, is old news at best. Worse yet, it may have no news value locally. ... http://www.theprchronicle.com/?p=68